Times have gone in which jobseekers have only a CV on paper to show off their skills, experiences, qualifications, education, achievements, hobbies, networks etc. Many smart professionals nowadays embrace the power of personal branding, social media and the opportunity to have their own website. The question is: Have we reached a level in which jobseekers need a personal website in order to land a job?
Do jobseekers need a personal website to land a job?
A recent study from branded.me and .ME Registry has shown that 42 % of people say that they have struggled or even failed in establishing their own personal website, considering that it’s so time consuming. Having your own website helps you to be found more easily, will impress Hiring Managers and give you the opportunity to store your achievements in the long term. The survey revealed some interesting facts:
- 71 % said it is very important or important in building your personal brand
- 70 % believe that employers are checking out their online brand before inviting them to an interview
- 61 % said they received a job offer because of their personal blog! Not just that, it also offers the benefit of professional recognition and networking opportunities.
Find out what other 7 Global Professionals have to say when it comes to the question “Do jobseekers need a personal website to land a job?”. Thank you very much to everyone for sharing their views, I really, really appreciate!! Dear reader, if you could share your own personal comment at the end would be great, too!
Qasim Majid, CEO at www.wow-zone.com, United Kingdom
The simple answer is NO. Social media, especially LinkedIn, and individuality has now surpassed the importance having a website/online portfolio.
The employment-orientated network of LinkedIn is now a first port of call for many employers and recruitment agencies which is why a professional, up to date profile is a necessity.
However, be wary of what you post online as controversial or provocative content will not fare well when background checks are conducted.
Separating yourself from the crowd is also crucial e.g. thinking outside the box and creating video content for a creative role will show initiative, capability and drive.
Himani Kankaria, Senior Marketing Executive, http://www.cygnet-infotech.com, India
Courtney M., IT Graduate, USA
Do jobseekers need a personal website? Of course not. But does it ever hurt? No. Well, unless you’re posting inappropriate content. This is especially helpful to people in the IT field, but it can benefit about anyone.
* Culinary student? Take photos of the food you make in class and post the photos online. Give recipe tips, etc.
* Hair stylist? Post photos of hairstyles you’re particularly proud of. This could be especially helpful if you think you might want to open your own salon one day. It could also help clients to find you.
* Are you a teacher? Maybe try posting ideas for lesson plans or write book reviews relating to your field. And regardless of what you do professionally, you can always blog about it or write/record tutorials. This shows future employers that you are competent and keep up with your field. Include the site on your LinkedIn and/or resume. For those with little to no design or development experience, it doesn’t have to be complicated. You can even use a free WordPress account and they’ll take care of everything for you. Just find a free theme, read some tutorials about getting started if you need to, and you’ll be good to go!
Cathrin Eggers, Career Coach, www.sternebewerbung.de, Germany
Karin Schroeck-Singh, Founder and Content Manager at www.Careerheads.com, United Kingdom
Do jobseekers need a personal website in order to land a job? If you have your own website which is well designed, SEO optimized, shows your career background, expertise and also includes testimonials YOU have a secret weapon, no doubt!
Many professionals have their profile on LinkedIn, but do you want to STAND OUT or follow what everyone else does already? Fact is, more and more companies are popping up who are trying to help individuals to create a positive online presence which takes a more creative and personalized approach.
It’s all about personal branding and this trend is only going to increase in the future. Currently you don’t need to have a website to land a job, but I predict that in the future having your own website (apart from your social media accounts) will become standard, regardless of the industry you are working in. Doing it in an impressive way is the key to success! Time will tell…..
If you know someone who could also benefit from this article “Do jobseekers need a personal website to land a job?” please feel free to share it. What’s your opinion in this regard? Comments and votes are highly appreciated. It just takes a few clicks and means a lot to me. Thanks.
Author: Karin Schroeck-Singh
Karin Schroeck-Singh is a trilingual Career Optimizer at www.Careerheads.com. She has an MBA from the University of Leicester (UK) and gained 20 years of international work experience in various industries in Italy, the UK and India. Her passion lies in creating multilingual, high-quality content in career matters, giving highly engaging public speeches and helping job seekers to optimize their career by providing professional coaching. She is the author of several ebooks, among them “44 Tips for a successful Video Interview” (http://careerheads.com/product/ebook-44-tips-for-a-successful-video-interview/). She has written several career and business articles for international HR and Marketing companies. Her favourite motto is “Learn from anyone, anywhere, anytime!” Follow her on Twitter @CareerHeads.