A lot has been said on how to position yourself as an expert. It’s not just about corporate branding anymore but PERSONAL branding, too. There are many options available nowadays: writing a best-selling book, being featured in world-known publications, running your own TV-Show, having a popular YouTube channel, having an impeccable online presence across several platforms, running a podcast show etc.
How to position yourself as an expert
the most effective way?
The question is: What approach is the most effective and powerful strategy on how to position yourself as an expert? I wanted to find out what advice some well-known professionals had to say in this regard. But let me first show you the result of my recent Twitter poll, even though the participation in the survey was very small….
Let’s see what the experts have to say …
Sam Hurley, # 1 Most Influential Digital Authority in the world, Director at www.Optim-eyez.com, UK
Patricia Rossi, Etiquette Expert, Book Author, Professional Speaker, http://www.PatriciaRossi.com, USA
Keith Keller, Twitter Marketing Expert, http://www.TinyURL.com/TwitterPodcasts, Australia
The overwhelming evidence now points to video as the most effective way to get your message out. Videos and having a published book. But honestly who has time for that? I still think having a published book is the best way to build authority, but personally I prefer podcasting. I am sure this is affecting my chances of technically being considered a thought leader but it’s absolutely essential to me that I am authentic to my values. Ultimately, that is what matters most of all..
Olga Andrienko, Head of Social Media at www.SEMrush.com, USA
Shital Kakkar-Mehra, Business Etiquette Expert, Book Author, www.isceip.com, India
In my opinion, the best way to promote yourself as an expert is to write a book in your niche area of expertise. Whether you are a trainer, a coach or a professor, a book offers you a chance to increase your area of influence by moving to another medium i.e. the written word. It helps you reach a wider audience across the world, which your work may not be able to. Interestingly, a book increases your online visibility – interactions with the media/bloggers during the launch and sales are predominantly via websites. Lastly, it’s the best training resource and business card!
I would be very interested in knowing what your personal opinion (or personal experience) in this regard would be, it would be great if you could post a comment below. Please share this article “How to position yourself as an expert”. Your feedback is highly appreciated. It takes little time but would mean a lot to me. Thanks!
Author: Karin Schroeck-Singh
Karin Schroeck-Singh is a trilingual Career Optimizer at www.Careerheads.com. She has an MBA from the University of Leicester (UK) and gained 20 years of international work experience in various industries in Italy, the UK and India. Her passion lies in creating multilingual, high-quality content in career matters, giving highly engaging public speeches and helping job seekers to optimize their career by providing professional coaching. She is the author of several ebooks, among them “44 Tips for a successful Video Interview” (http://careerheads.com/product/ebook-44-tips-for-a-successful-video-interview/). She has written several career and business articles for international HR and Marketing companies. Her favourite motto is “Learn from anyone, anywhere, anytime!” Follow her on Twitter @CareerHeads.