Do you have a business card? How original is it? If I look at business cards that I collected in the past from different people all around the world, there is only one word that comes to my mind and describes them best: BORING! Nothing special, nothing creative, nothing unique! There is no WOW factor. Sad, but true!
Do you stand out with your business card? Be honest to yourself: If you look at your own business card, is there anything that makes it instantly stand out among other hundreds of business cards? Does your business card really give other people a reason to talk about, to spread the word about you (your services, your products, etc.)? No? Why not? Don’t underestimate the power that a business card can have as a marketing tool. I love creative people with creative ideas. Often ideas don’t need to be complicated, they can remain simple, yet be creative.
I’m an avid reader of Derek Halpern’s newsletters (http://www.socialtriggers.com) and in one of his latest emails that I received he was talking about business cards. Derek Halpern basically stated that a business card doesn’t help in any selling. At least he never made any business just based on a business card. I thought, hmm interesting! What he instead suggests is to look for a problem real people have in the real world and offer them a solution to that problem. But he also acknowledges that people still want to use business cards so that they can connect with others and they have something they can hold in their hands in order to feel that their business feels real.
However, let’s have a look at some creative ideas on how you can stand out with your business card. May these ideas lead to some inspiration in case you want to give your next business card a complete makeover. Think specifically of the niche you are working in and how you can you create an eye-catching business card for yourself.
Stand out with your business card: 8 Smart Ideas
- Stand out with your business card! Idea # 1 – A business card can be of a different shape and size!
- Stand out wit your business card! Idea # 2 – A business card can be made out of other materials than thick paper. Have you ever thought of using: wood, plastic, glass, fabric, stone or any other material? Maybe something that also says something about your specific industry?
- Stand out with your business card! Idea # 3 – A business card can be a tool to add real value, not just be a simple card. This example of a hair stylist makes it perfectly clear by providing some hair clips. Or a little technical aid that can help to fix your bike (see example below). Think creatively, is there any way your card could add some other interesting value too?
- Stand out with your business card! Idea # 4 – A business card can remind the person of who you are. Business cards don’t always have to be faceless. If your creativity is limited, I would suggest you use the business card with your profile picture. It would be the easiest way to stand out and it will make you more memorable among many others.
- Stand out with your business card! Idea # 5 – A business card can be informative, educational of funny. Don’t leave the back side of your business card blank. Use it for several reasons: to promote something (even your book if you have published one!), to educate someone and provide some interesting facts/statistics, print a quote or a thought-provoking question, or show your sense of humour (see example below).
- Stand out with your business card! Idea # 6 – A business card can also have some gaps or cut out parts. Make use of it, if it helps to convey the message of your business more effectively and make it look more original. This is the approach of a Yoga Teacher, surely eye-catching!
- Stand out with your business card! Idea # 7 – A business card can also include a mix of all these criteria mentioned previously. Combining a different size, shape, material etc. and putting it all together in one business card can turn it into something really noteworthy.
- Stand out with your business card! Idea # 8 – A business card can also have a pop-up element, once you open it. A business card doesn’t necessarily have to be limited to one little card of the standard size (2 x 3.5 inches / 55 cm x 85 cm). It can also be something that you can pull out (see example 2 for dentists).
Which of these business cards is your favourite one? Do you have a particularly original business card which you would like to forward to me? If I love it, I would be happy to add it to my list and give you the opportunity for some free PR.
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Author: Karin Schroeck-Singh
Karin Schroeck-Singh is a trilingual Career Optimizer at www.Careerheads.com. She has an MBA from the University of Leicester (UK) and gained 20 years of international work experience in various industries in Italy, the UK and India. Her passion lies in creating multilingual, high-quality content in career matters, giving highly engaging public speeches and helping job seekers to optimize their career by providing professional coaching. She is the author of several ebooks, among them “44 Tips for a successful Video Interview” (http://careerheads.com/product/ebook-44-tips-for-a-successful-video-interview/). She has written several career and business articles for international HR and Marketing companies. Her favourite motto is “Learn from anyone, anywhere, anytime!” Follow her on Twitter @CareerHeads.